Why SEO (search engine optimization) is important for your online business.
So you have started your online business, what’s next?
Getting your site optimized for the search engines is something that you will want to do early on. Here are the most important steps to do as soon as you’ve launched your site, so you can start getting traffic and start getting noticed.
1/ Optimize Your Site For SEO – This is the heart of any SEO strategy. Search engines want to offer the most relevant content for each search term. Optimizing your site for the keywords you want to be found for is a great starting point for the SEO process.
2/ Start Offering Useful, Relevant Content – This might sound basic but it’s not. When you offer content that is useful to your visitors, search engines like it. When they see pages that are filled with useful content, others follow suit and start ranking you based on the content on your site. This builds links to your site and will help you rank higher.
3/ Start Offering Useful Content – Search engines need to see that you are credible in your advice and are willing to share your knowledge. So, before you start putting up content try posting an informational page that provides valuable information about whatever you are touting. This is the least intimidating approach for search engines to pick up.
Keep in mind that optimizing your site does take lots of time and research, so if you aren’t sure exactly what you want to optimize for, always aim just higher and lower the terms that you don’t want them to optimize for. You want to get one of the higher-ranking pages to pick up your website as it will be more inclined to link to you. This is the equivalent of asking a friend to promote your business on their own behalf with no ties to you. They are no doubt excited as well as capable but you will get the most bang for your buck if you have written content with links to you. After all, this is what you’re paying for.
The Top 21 SEO tools:
Every well-executed SEO strategy begins with the right tools that allow you to have valuable information with the right keywords, smart link-building campaigns, competitive analysis, and in-depth research and reporting. So, the better the tools you use, the more effective the result that you can have. Here are the top 20 SEO tools that you must use:
1. The Google Suit:
Google offers you a handful of free tools that allows you to run your SEO campaign effectively. The handiest Google tools that can help you in a serious way are Google Analytics, Search Console, Google My Business, Google Keyword Planner, Google Data Studio, Chrome Developer Tools, Google Structured Data Testing Tool, Google Page Speed Insight, Google Suggested Keywords.
When it comes to doing keyword research, SEMrush could be the best help for you. It has more than 35 million keywords and key phrases available for you so that you can outrun your competitors over search engine ranking.
3. Screaming Frog:
It’s the perfect go-to tool for doing periodic SEO health check-ups for your website. This tool allows you to locate errors, mixed protocols, and spots where you need to do the optimization.
It’s a completely free tool that sends you pitches 3 times a day. These pitches come from different websites that want you to contribute to their content.
This SEO software tool allows you to do various things, and it provides you loads of educations on different aspects of SEO.
If you use WordPress, Yoast is the tool that can make your life convenient. You can use the audit feature of Yoast which can take a deep look at your website and give you the perfect recommendations. Another great advantage of using this tool is that it helps you to maintain your sitemap and, edit your robot.txt.
It’s a web-based audit tool that spots any kind of major error in your site.
It’s one of the best “do-it-all” SEO tools which allows you to find broken links, unliked methods and audit each and every backlink of your website.
9. Bing Webmaster Tool:
You can simply create a profile in Bing Webmaster Tool and monitor all the data of your website. You can also submit the sitemap and URLs of your website to be indexed.
Do you know what are the relevant questions users are typing into the search engine? Well, this tool allows you to get your hands on these questions, and based on it, you can make your content so that it can provide the best answers to the trending questions relevant to your line of business
Ubersuggest is Neil Patel’s version of SEMrush. If you use it, you will immediately see the similarities. It’s a completely free tool and, it allows you to see what your website ranking for.
Fatrank is an awesome Google Chrome extension from the parent company FAT JOE. All you need to do is type a keyword into it and it will tell you where your site ranks for the keyword and what are the associated pages rank for the keyword.
MarketMuse is one of the best content marketing tools available in the online market. Be it about doing content research, strategy, or optimization, MarketMuse can be a great help for you.
It is one of the highly effective cloud-based tool-set which includes tools like KWFinder, SERPChecker, SERPWatcher, Linkminer and, SiteProfiler.
Zapier makes your life convenient by connecting more than 1500 web apps. For example, if you use Slack and Google Calendar, with Zapier you can make both of them working together.
This is exactly not an SEO tool, rather it works like a Social Media tool. When it comes to creating new content, BuzzSumo can give you some solid ideas.
17. SurferSEO :
SurferSEO is another excellent all-in-one SEO tool that can handle different tasks like SERP analysis, editing content, keyword research, and many other important SEO-related tasks. This tool can easily fetch 500+ ranking factors in one sweep of a website.
This tool can give you a sound idea about the backlink profile of your competitors. It can also help you with anchor text generation.
This is one of the fastest and most accurate keyword rank tracking tools. You can also get on-demand updates on your keyword rankings.
20. Text Optimizer:
This tool uses semantic analysis to generate keywords and questions that you should have in your content.
It an excellent tool for handling tasks like citation building, citation audits, review buildings, and multi-location reporting.
So, now you might have gotten a complete overview of the essential and highly effective SEO tools that you must use for developing and executing your SEO campaign successfully.