How do you set a Thumbnail on YouTube?
Thumbnails, along with video titles, determine if potential viewers will click on your video. Therefore, it is very important that you create engaging thumbnails that communicate what your video is about.
A YouTube thumbnail is a small clickable static image with interesting visual elements. A good thumbnail should be branded, original, and easy to read and interpret. With over 1.9 billion monthly YouTube users you need an eye-catching YouTube thumbnail that can get more people to watch your videos. Here’s how you can get more people to watch your videos.
Before you create your thumbnail, you should know the ideal thumbnail size and dimension. YouTube recommends that the thumbnail size should be 1280 pixels wide by 720 pixels tall. Your image should have a minimum width of 640 pixels, and an aspect ratio of 16:9. Any size or dimension smaller than this may not look good on most video players.
This is because your video thumbnail will be used as a preview image when embedded. It also has to be big enough to look good when displayed on video players on websites. In addition, you should keep the file at 2Mb maximum. You want a top-quality image you can scale down instead of scaling up.
This is the most obvious, but important part of your thumbnail. A great photo attracts the attention of your viewer. You should use a high-quality still image from your video that acts as a teaser. Consider using a close-up shot of a face, preferably one where you’re making “eye contact” with the viewer.
This draws the attention of the viewers and makes them feel connected. Once viewers feel connected, they will watch the video. Viewers are also intrigued by strong emotion. A thumbnail image that shows any emotion, anger, yelling, or laughing captures viewers’ attention more than an image of someone staring blankly into space.
Create A Custom Image
If you don’t intend to use human faces on your thumbnail, you should not bother about capturing an emotional image for your thumbnail. Instead, you should use a custom graphic that sums up all the benefits of your video. This type of thumbnail image should carry your brand’s logo or name. for example, if you intend to inform your viewers, your thumbnail should look like this.
Include Title Text
Adding a title text in your YouTube thumbnail like the image above holds many benefits. The biggest one is, it gives your viewers more context about the video. If you use just a simple image without adding text, it doesn’t show that your video is solving your viewers’ pressing needs. You should offer a solution to your viewers through a compelling title.
The font size you use on the thumbnail is important. It helps your viewers get familiar with your brand and your video. You should be consistent and use the same style fonts, design, and colors. The font personality should express your business’s visual branding. It should be a clean, nice headline font like gothic font, Impacts, sans serif, for example.
Make it bold or add heavyweight to make the title stand out. You should avoid using fonts with thin and thick variations, script fonts, or outlines. These fonts make it hard for your viewers to read your title.
Use Professional YouTube Thumbnail Makers
According to YouTube, 90% of the best-performing videos on YouTube use Custom thumbnails. And these custom thumbnails are made from easy and professional thumbnail makers like: