An Introduction to List Building
Any firm that is successful must invest in list building. Most businesses now deem email marketing important in order to have a direct line of communication with their customers because there is so much content online competing for consumers’ attention. For most firms, it serves as one of the most important traffic generators and communication channels.
Email marketing continues to be one of the most popular and successful methods of messaging and marketing today, despite the fact that most marketers increasingly concentrate on fresh prospects to reach their clients. Email marketing, according to research, offers a much higher ROI. Email marketing typically returns $36 for every $1 invested.
We examine everything you require in this post to create a list and launch email marketing for your company.
Why Is List Building Important and What Is List Building?
A list of email addresses from people who have given permission to contact them and share content they are interested in via email is known as an email list. Growing your email list is the process of list building.
Getting email addresses from people who are interested in what you have to offer is the process of list development. As it enables you to routinely engage with your customers and followers, an email list can be a useful tool for your business.
Importance of Building an Email List
Email Lists Help You Build Relationships and Trust With Customers
Earning the trust and building a relationship with your prospect is perhaps one of the most important reasons why you need to build a list. Very few people will work with you the first time they interact with you. It takes time to know if they can trust you and if your services/ products are worth their money.
The basis of any successful marketing campaign is the ability to demonstrate that you understand your potential customer’s needs, problems, or desires.
An email list will help you build trust by sharing valuable information and free resources with your subscribers.
Email Lists offer a Direct Communication Channel With Your Customers
An email list is a direct communication channel with your customers. Other social media channels use algorithms to determine who will see your message. This means that you have no control over how many customers see your message.
On the other hand, a high number of people on your list will see your email. They will have total control over whether to read your emails or not, which is different from social media algorithms that make decisions on people’s behalf.
Email Marketing is More Effective in Marketing Messaging Compared to Other Communication Channels
Email marketing is more effective than other communication channels such as social media and paid advertising. Paid advertising can be very costly, and it isn’t easy to track the results.
Social media is also known to be less effective for marketing messages.
Email marketing has a significantly higher ROI when compared to other channels. On average, email marketing generates $36 for every $1 spent
You Own 100% Of The Traffic
Every time someone visits your website, you have a chance to convert them into a lead. Recent data shows that the average conversion rate of an e-commerce website stands at 2.86%. With email marketing, you can improve your site’s conversion rate by building trust and sharing valuable information with your audience. Considering that email marketing has a significantly higher ROI when compared with other forms of online marketing, it is likely that email marketing will become one of the main drivers of visitors to your website.
How to Get Started with List Building
Now that you know the importance of list building, it’s time to learn how to get started. The bottom line is to obtain the email addresses of your target audience.
Understand Your Audience and What They Want
Before starting a list-building campaign, you need to understand your target audience and what they want. This will enable you to create valuable and compelling content for them to give you their email address.
Create a Lead Magnet
A lead magnet is a free resource that you give away to your prospects in exchange for their email address. It’s usually a PDF, guide, or video that is valuable enough for your audience to resist.
Value is subjective to your target audience. A lead magnet can be valuable in the sense that it’s entertaining, educational, inspirational, or a solution to a problem.
Get an email provider
Once you have a lead magnet, the next step is to get an email service provider.
An email service provider is a dedicated service that you use to build and manage your email marketing efforts.
Email service providers are necessary for marketing and anti-spam laws in your country.
They provide an easy way for your subscribers to unsubscribe from an email list. Sending bulk emails to many people without an email service provider will also get you flagged as a spammer.
ESPs allow you to;
Set up signup forms and collect emails on your website
Automate your email marketing
Collect and analyze data for tracking subscriber behavior.
Some typical email service providers include; ActiveCampaign, Aweber, ConvertKit, and MailChimp.
Create An Opt-In Form/ Landing Page To Capture Email Addresses
The next step in your list-building process is to create opt-in forms and landing pages to start capturing email addresses.
A form is a small webpage that asks for your visitor’s name and email address in exchange for some value, such as a lead magnet or free content.
Possible places where you can add opt-in forms include your website, blog, social media profiles, and at the end of your content.
A landing page is a standalone web page that has been designed to collect email addresses specifically. It usually contains an attention-grabbing headline, a brief description of the lead magnet you are offering, and a form for visitors to enter their email addresses.
To sum it up, list building is essential for any business. Building a list will help you start email marketing for your business, improve conversion rates, and boost your ROI. With all of the importance outlined in this guide, you’ll be able to start list-building for your business.
Start building your list here: